Business in Japan
Discover the latest hacks, news, tips, and resources on doing business in Japan. Grow your business with help from this one-stop resource hub.
Japan Market Segmentation: A Guide to Japan's Consumers

Japan Market Segmentation: A Guide to Japan's Consumers

Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
The Wild World of Japanese Ads: Celebs, Halos & Context

The Wild World of Japanese Ads: Celebs, Halos & Context

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
Japan's Advertising Laws: What You Ought to Know

Japan's Advertising Laws: What You Ought to Know

Selling anything in Japan? Here's what all business owners and marketers should know about Japan’s advertising laws and legal grey zones.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer